When Harley-Davidson® racer Mert Lawwill captured the 1969 AMA Grand National Championship, the now-iconic #1 logo was created to celebrate his victory and soon became a symbol of Harley-Davidson’s competitive spirit and racing heritage.
From Mert Lawwill in 1969 to Kyle Wyman in 2025, the #1 logo marks Harley-Davidson champions. Kyle’s Road Glide® celebrates his second King of the Baggers title and a legacy that spans generations
